Last of all will be the gigantic corporates who don't care about money at all, they may not ever change their product and this will keep Veeam alive as a name for however long. Then the large customers who carry out periodic reviews of their arrangements with suppliers, they won't be able to justify the higher cost when there are scores of rivals out there. The first customers to take flight will be the small guys watching their costs. Once the engines have failed it's very difficult to get them restarted so best to prepare for the most comfortable possible crash landing. I doubt whether anyone who works at Veeam will be able to stop that happening whether they have sound reasoning or not. When it dies they'll have a lot more 'milk' than they would've had otherwise, it'll be more profitable to get another cow than to have kept the old one going longer just for the nostalgia.
The 'investors' will find a way to milk the cow to death. I guess what's going to happen with Veeam will be similar to what has happened with other buyouts over the years.
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